Introduction
At PrimePaw Dog Training (“PrimePaw,” “we,” “us,” or “our”), we are committed to protecting your privacy and the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (primepaw.com), use our services, visit our facility, or otherwise interact with us.
Please read this Privacy Policy carefully. By using our services or providing us with your information, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.
1. Information We Collect
1.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Register for training classes, programs, or services
- Schedule consultations or facility tours
- Complete contact forms on our website
- Subscribe to our newsletter or marketing communications
- Make purchases or payments
- Communicate with us via phone, email, or in person
- Visit our facility at 243 Alabama St, San Francisco, CA 94103
- Participate in puppy socials, group classes, or other events
Types of personal information we may collect include:
Your Information:
- Full name
- Email address
- Phone number
- Home address
- Emergency contact information
- Payment and billing information (credit card details are processed securely through third-party payment processors)
Your Dog’s Information:
- Dog’s name, age, breed, and weight
- Health and medical information
- Vaccination records (DHPP, Rabies, Bordetella)
- Spay/neuter status
- Behavioral history and training notes
- Reactivity or special needs information
- Veterinarian contact information
- Previous training history
Service-Related Information:
- Program enrollment details
- Class attendance records
- Training progress notes
- Behavioral assessments and evaluations
- Photos or videos taken during training (with your consent)
- Communication history with our trainers and staff
1.2 Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing activity:
- IP address
- Browser type and version
- Device type (computer, mobile, tablet)
- Operating system
- Pages visited and time spent on each page
- Referral source (how you found our website)
- Date and time of your visit
- Clickstream data
1.3 Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:
- Remember your preferences
- Understand how you use our website
- Improve website functionality
- Analyze website traffic and user behavior
- Deliver targeted advertising
Types of cookies we use:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand visitor behavior (e.g., Google Analytics)
- Marketing Cookies: Track advertising effectiveness and deliver relevant ads
- Functional Cookies: Remember your preferences and settings
You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 Provide and Improve Services
- Deliver training programs, classes, and daycare services
- Schedule appointments, classes, and consultations
- Process payments and manage billing
- Maintain training records and track your dog’s progress
- Communicate about your dog’s behavior, achievements, and needs
- Send class reminders, schedule changes, and important updates
- Provide customized training plans and recommendations
- Ensure the safety and well-being of all dogs in our care
2.2 Marketing and Communications
- Send newsletters with training tips and educational content
- Notify you about new programs, classes, and special offers
- Send promotional materials and event invitations
- Request feedback, reviews, and testimonials
- Share success stories and community updates (with your permission)
2.3 Business Operations
- Improve our website, services, and customer experience
- Analyze trends and user behavior
- Develop new programs and services
- Conduct research on training effectiveness
- Manage our business operations and administration
- Maintain accurate records for business purposes
2.4 Legal and Safety
- Comply with legal obligations and regulations
- Respond to legal requests, court orders, or government inquiries
- Protect our rights, property, and safety
- Protect the rights, property, and safety of our clients and their dogs
- Enforce our Terms and Conditions
- Prevent fraud and unauthorized activity
- Resolve disputes and investigate complaints
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
We may share your information in the following circumstances:
3.1 Service Providers
We share information with trusted third-party service providers who assist us in operating our business:
- Payment Processors: To process credit card and payment transactions securely
- Email Marketing Platforms: To send newsletters and marketing communications (e.g., Mailchimp, Constant Contact)
- Website Hosting and Analytics: To host our website and analyze traffic (e.g., Google Analytics)
- Scheduling and Booking Systems: To manage appointments and class registrations
- Customer Relationship Management (CRM) Tools: To manage client communications
These service providers are contractually obligated to protect your information and may only use it to provide services to us.
3.2 Business Partners
We may share information with business partners for collaborative purposes:
- SF SPCA: For joint educational programs, rescue dog support, and community initiatives
- Jeffrey’s Natural Pet Foods: For community events and educational workshops
- Veterinary Partners: To coordinate care for your dog (only with your explicit consent)
- Local Dog Community Organizations: For events and partnerships
3.3 Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes, subpoenas, or court orders
- Respond to government or regulatory requests
- Protect our legal rights and defend against legal claims
- Investigate and prevent fraud, security issues, or illegal activity
- Protect the safety and rights of our clients, staff, and dogs
3.4 Business Transfers
If PrimePaw is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any such change in ownership or control of your personal information.
4. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction.
Our security measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Secure storage of physical records at our facility
- Limited access to personal information (only authorized staff)
- Regular security assessments and updates
- Staff training on data protection and privacy practices
- Secure payment processing through PCI-compliant processors
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. You provide information at your own risk.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods:
- Active Client Records: Maintained for the duration of our relationship plus 7 years after your last service for business and legal compliance
- Training and Behavioral Records: Retained for 7 years to track long-term progress and for potential future services
- Financial Records: Retained for 7 years in accordance with tax and accounting requirements
- Marketing Communications: Retained until you unsubscribe or opt-out
- Website Analytics Data: Typically retained for 26 months (Google Analytics default)
When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.
6. Your Rights and Choices
You have certain rights regarding your personal information. Depending on your location, these rights may include:
6.1 Access and Correction
- Right to Access: Request a copy of the personal information we hold about you
- Right to Correct: Request correction of inaccurate or incomplete information
- Right to Update: Update your contact information, preferences, or dog’s information at any time
6.2 Deletion and Restriction
- Right to Delete: Request deletion of your personal information (subject to legal and business requirements)
- Right to Restrict Processing: Request that we limit how we use your information
6.3 Marketing Communications
- Opt-Out of Marketing Emails: Click the “unsubscribe” link in any marketing email we send
- Opt-Out of Text Messages: Reply “STOP” to any text message or contact us
- Update Communication Preferences: Contact us to change how and when we communicate with you
Note: Even if you opt-out of marketing communications, we may still send you service-related messages (e.g., appointment confirmations, class cancellations, safety notifications).
6.4 California Residents (CCPA Rights)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request information about the categories and specific pieces of personal information we collect, use, and disclose
- Right to Delete: Request deletion of your personal information (with certain exceptions)
- Right to Opt-Out of Sale: We do not sell personal information, so this right does not apply
- Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights
To exercise your CCPA rights, please contact us using the information provided in Section 12 below. We will respond to your request within 45 days.
6.5 Cookie Choices
- Browser Settings: Adjust your browser settings to refuse or delete cookies
- Opt-Out Tools: Use opt-out tools provided by advertising networks (e.g., Network Advertising Initiative opt-out page)
- Do Not Track: We currently do not respond to “Do Not Track” browser signals
7. Children’s Privacy
Our services are intended for adults (18 years and older) and are designed for dog training, not for children. We do not knowingly collect personal information from children under 13 years of age.
If we become aware that we have inadvertently collected personal information from a child under 13 without parental consent, we will take steps to delete that information as soon as possible.
If you believe we have collected information from a child under 13, please contact us immediately at info@primepaw.com.
8. Third-Party Websites and Links
Our website may contain links to third-party websites, social media platforms, and services (e.g., Facebook, Instagram, Google Maps, Yelp).
Important: We are not responsible for the privacy practices or content of these third-party sites. When you click on a third-party link, you are subject to that site’s privacy policy and terms of use.
We encourage you to review the privacy policies of any third-party sites you visit.
Third-party services we may link to or integrate with:
- Social media platforms (Facebook, Instagram, Yelp)
- Google Maps (for directions)
- Google Reviews
- Payment processors
- Scheduling platforms
9. International Users and Data Transfers
PrimePaw is based in San Francisco, California, USA. Our services are primarily intended for users in the United States, specifically the San Francisco Bay Area.
If you access our website or use our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
By using our services, you consent to the transfer of your information to the United States and the processing of that information in accordance with this Privacy Policy.
10. Do Not Track (DNT) Signals
Some web browsers have a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked.
At this time, our website does not respond to DNT signals or similar mechanisms. We may continue to collect information about your browsing activity as described in this Privacy Policy, even if you have enabled DNT in your browser.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or for other operational reasons.
When we make changes:
- We will update the “Last Updated” date at the top of this Privacy Policy
- For significant changes, we will notify you via email or a prominent notice on our website
- Your continued use of our services after changes become effective constitutes acceptance of the revised Privacy Policy
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
PrimePaw Dog Training
Address:
243 Alabama St
San Francisco, CA 94103
Phone:
(628) 222-5932
Email:
info@primepaw.com
For privacy-specific inquiries:
privacy@primepaw.com
Business Hours:
Monday – Friday: 9:00 AM – 6:00 PM
Saturday: 10:00 AM – 4:00 PM
Sunday: Closed
We will respond to your inquiry as soon as possible, typically within 48 hours during business days.
13. Consent
By using our website, services, or providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use our website or services.
Thank you for trusting PrimePaw with your dog’s training and your personal information. We are committed to protecting your privacy and providing the best possible service to you and your dog.